Chioma Dili Ifeanyichukwu is a lecturer with the Department of Marketing, Nnamdi Azikiwe University Awka. She made a FIRST CLASS DEGREE in marketing and won the best marketing student of the year award in 2010 organised by the National Institute of marketing of Nigeria (NIMN). She has other awards to her credit. she is also an associate member of various professional bodies, NIMN inclusive. she is currently undergoing a PhD programme in marketing. Currently, she doubles as the Continuing Education Program Cordinator and ICT cordinator for the Department of Marketing. She is happily married with kids.Interest Includes: Sustainability marketing, Internet marketing
Books Published
1)Ifeanyichukwu, C.D and Peter, A (2018). The Role of Sensory Marketing in Achieving Customer Patronage in Fast Food Restaurants in Awka. International Research Journal of Management, IT and Social Sciences, Vol 5(2),155-163 (March edition). DOI : 10.21744/irjmis.v5i2.632

2) Ayodele Adeola Adetola & Chioma Dili Ifeanyichukwu (2016). Factors Influencing Smartphone Purchase Behaviour Among Young Adults in Nigeria. Published in the International journal of Recent Scientific Research, Vol 7, Issue 9 (September edition).

3) Ifeanyichukwu, C.D (2016). Shopping Orientation and Online Shopping: An Analysis of Online Shoppers in Nigeria. Published in the International Journal in Management and Social Science (IJMSS), Vol 4, Issue 6 (June edition).

Publications
1) Ifeanyichukwu, C.D and Aghara V.N.O (2019). Effect of Humour in Advertising of Yellow Goods on Consumer Purchase Decision. Published in the International Journal in Management and Social Science (IJMSS), Vol 7, Issue 3 (March edition).

2) Aghara, VNO; Nwaizugbo, I.C; Oparah, P.C and Ifeanyichukwu, C.D (2018). Sales Promotion as a LEVERAGE strategy for improving sales and profitability in alcohol beverage industry (A study of Nigeria breweries plc.) International Research Journal of Management, IT and Social Sciences, Vol 5(5) (July edition).

3) Ifeanyichukwu, C.D and Peter, A (2018). The Role of Sensory Marketing in Achieving Customer Patronage in Fast Food Restaurants in Awka. International Research Journal of Management, IT and Social Sciences, Vol 5(2),155-163 (March edition). DOI : 10.21744/irjmis.v5i2.632

4) Ifeanyichukwu, C.D (2016). Shopping Orientation and Online Shopping: An Analysis of Online Shoppers in Nigeria. Published in the International Journal in Management and Social Science (IJMSS), Vol 4, Issue 6 (June edition).

5) Nwaizugbo, I.C & Ifeanyichukwu, C.D (2016). Understanding Consumers Behaviour towards Online Shopping: A study of Online Shoppers in Anambra State Nigeria. Published in the International Journal of Sales, Retailing and Marketing, Vol 5, Issue 2 (September edition).

6) Ifeanyichukwu, C.D (2016). Demographic variables and Internet Shopping in Nigeria. Published in the International Research Journal of Management, IT & Social Sciences, Vol 3, Issue 7 (July edition). DOI: 10.21744/irjmis.v3i7.153

7) Ifeanyichukwu, C.D (2016). Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria. Published in the International Research Journal of Management, IT, & Social Sciences, Vol 3, Issue 9 (September edition). DOI: http://dx.doi.org/10.21744/irjmis.v3i9.261

8) Ayodele Adeola Adetola & Chioma Dili Ifeanyichukwu (2016). Factors Influencing Smartphone Purchase Behaviour Among Young Adults in Nigeria. Published in the International journal of Recent Scientific Research, Vol 7, Issue 9 (September edition).

9) Okeke, T.C ;Ifeanyichukwu, C.D ; Abude .P & Nwokorie, C. (2015). Effects of packaging on Consumer Purchase Behaviour : A Study of Selected consumers of Food Drinks in Agbor, Delta State Nigeria. Published in De Academia International Journal, Vol 1 (1).

10) Nwaizugbo, I.C; Ifeanyichukwu, C.D & Abude, P. (2015). Determinants of Consumer Online Shopping Behaviour in Awka, Anambra State. Published in the Global Institute for Research and Development, Vol 3(1).